Male botulinum toxin, also known as "Brotox," refers to the application of Botox for cosmetic purposes in men. It involves the application of botulinum to specific muscles of the face to reduce wrinkles and fine lines, typically in areas such as the forehead, between the eyebrows (glabellar lines), and around the eyes (crow's feet).

Male Botox aims to achieve a more youthful and refreshed appearance by temporarily relaxing the targeted muscles, smoothing out wrinkles, and preventing the formation of new ones.

The procedure is similar to Botox treatments for women but may require different injection techniques to suit the anatomical differences and aesthetic goals of male patients.